Dan Schriver

The Edge Blog · April 9, 2025 · 3 min read

21 Proven Marketing Strategies to Sell Your Home Fast

When it comes to selling a home, you need more than just a sign in the yard and a listing online—you need a plan. I use a 21-point marketing plan that ensures we’re not just putting your home on the market, we’re launching it with…

Dan SchriverDan SchriverCENTURY 21 Edge

When it comes to selling a home, you need more than just a sign in the yard and a listing online—you need a plan. I use a 21-point marketing plan that ensures we’re not just putting your home on the market, we’re launching it with intention and strategy. Here’s a breakdown of what that looks like when we work together:

Before We List Your Home

It all starts with the prep work. I take this phase seriously because it sets the foundation for everything that follows.

1. Strategic Pricing

We’ll look at homes that have sold, those that didn’t, and what’s currently on the market to figure out the sweet spot for your home’s price—so it sells within your timeframe and for the best possible value.

2. Staging Consultation

First impressions matter. I’ll pay for a professional stager to walk through your home and offer suggestions that create that “wow” moment for buyers.

3. Pro Photography & Video

Quality visuals matter. We work with top-notch media pros (in-house—not outsourced) to capture your home in the best light. (Here's an example)

4. Marketing to REALTORS®

Over 88% of home sales involve a REALTOR®, so I make sure every local agent knows your home is on the market.

5. Paid Advertising

We put serious dollars behind getting your home in front of the right people—locally and globally.

While Your Home is Listed

Once we go live, here’s how we make sure your home gets seen (and loved) by as many serious buyers as possible:

6. Global Reach

CENTURY 21 is in over 85 countries. That kind of exposure is tough to beat.

7. Iconic Yard Sign

Simple but powerful. Our sign has the kind of brand recognition that grabs attention.

8. Text-Based Info System

Buyers can text for details and photos instantly. It also helps us track interest and follow up.

9. Strong Internet Presence

With 95% of buyers starting their search online, our online exposure is a game-changer.

10. Social Media Reach

We reach over 100,000 people weekly on platforms like Instagram, Facebook, TikTok, LinkedIn, and more.

11. Email Blast to Realtors

We email your listing to every licensed agent in Florida. Yes—every single one.

12. Secure Lockbox

Only verified agents can access your home, keeping your home secure.

13. Buyer Screening

We check that anyone who tours your home is pre-approved or can show proof of funds.

14. Open Houses

We host and promote open houses through geo-targeting, social media, and old-school canvassing.

15. Syndication to Hundreds of Sites

Your listing gets shared across the most expansive real estate network out there.

After We List

The work doesn’t stop once we go live. Here's how I keep things moving and you in the loop:

16. Fast Responses

You’ll never be left wondering. We reply quickly to your texts, calls, and emails.

17. Neighborhood Canvassing

We let your neighbors know your home is for sale. You never know—someone nearby might want to help pick their next neighbor!

18. Skilled Negotiation

You’ll have a pro in your corner from start to finish, making sure your best interests come first.

19. Weekly Marketing Reports

We track your home’s online traffic and activity, and you’ll get an update every Wednesday.

20. 7-Day Availability

We’re here for you every day from 8am to 8pm—and have 24/7 support for anything urgent.

21. Market Updates

You'll get weekly updates on what’s happening in your neighborhood and local market. (Sign-up for a market report)

If you’ve been thinking about selling your home, let’s grab a coffee and talk. I’ll walk you through this plan in person and share exactly how we’d tailor it to your home and your goals.

Looking for More Information?

Reach out anytime. My phone number is (407) 512-8239, or swing by my website. Don't miss out on enhancing your real estate journey with my App.

Dan SchriverDan SchriverCENTURY 21 EdgeWork with Dan

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